“Support and guardrails to customise it.”
Chantelle Gilbert
Blue Gum Electrical, Melbourne
Your AI adoption partner for businesses ready to scale.
Selr AI helps business owners adopt AI with confidence, not confusion.
5,000+ builds since 2021
5,000+ builds since 2021
5,000+ builds since 2021
New Case Study
How World Gym Australia got 14 people across 8 departments working with AI in six hours.
14staff
Staff trained across 8 departments
New Case Study
How World Gym Australia got 14 people across 8 departments working with AI in six hours.
14staff
Staff trained across 8 departments
New Case Study
How World Gym Australia got 14 people across 8 departments working with AI in six hours.
14staff
Staff trained across 8 departments
The systems that run your business weren't built for what's next.
What changes when
you work with us.
Before
Guessing where AI actually fits.
Paying monthly for tools nobody opens.
Admin swallowing the team's week.
Everything runs through you.
Starting over every time the tech changes.
After
Knowing exactly what to build, and why.
Systems your team owns and runs.
Hours back across the whole business.
Work that moves without you in every loop.
Capability that compounds as tools change.
Before
Guessing where AI actually fits.
Paying monthly for tools nobody opens.
Admin swallowing the team's week.
Everything runs through you.
Starting over every time the tech changes.
After
Knowing exactly what to build, and why.
Systems your team owns and runs.
Hours back across the whole business.
Work that moves without you in every loop.
Capability that compounds as tools change.
Before
Guessing where AI actually fits.
Paying monthly for tools nobody opens.
Admin swallowing the team's week.
Everything runs through you.
Starting over every time the tech changes.
After
Knowing exactly what to build, and why.
Systems your team owns and runs.
Hours back across the whole business.
Work that moves without you in every loop.
Capability that compounds as tools change.
Services.
We meet you at any stage and grow with you through every stage of AI adoption.
With Selr AI
Systems your team owns
Without
Tools you keep renting
Annual Recurring Revenue ($M)
The Consultation
01
Advice that starts with your business.
Businesses don't need more AI. They need better AI direction. We sit down, map where the hours and the margin go, and decide what gets built first.
What we offer
Private 1:1 Sessions
Deep Discovery
Build Priorities
The Roadmap
The AI Install Day
02
A day that ends with everything running.
One day, in person. We install the exact setup we build businesses on, then spend the day building on your real work.
What we offer
In Person, Laptops Open
The Full Setup Installed
Built on Your Real Work
Yours to Keep
The Private Install
03
The Install Day, for one business only: yours.
Your whole team, on site. Everything prepared for your software before we arrive, installed and handed over in a day. You own it. No retainer.
What we offer
One Business, All Attention
Prepared for Your Software
Whole-Team Install
The Handover
The Capability Build
04
Systems commissioned, not subscribed.
The full platform build. Enquiries, quoting, reporting, the work that repeats, designed and built inside your business, then handed over as yours.
What we offer
Bespoke System Design
Built in Your Tools
The Full Platform
Handover & Documentation
The Adoption Partnership
05
Capability that compounds, session by session.
Ongoing sessions with the people who do the work, on the work. New systems as the business grows, and the capability stays yours.
What we offer
Ongoing Build Sessions
Training on Real Work
New Systems as You Grow
Capability That Compounds
Most agencies build you a dependency.
We build capability and hand it over.
Phase
01
Diagnose
Deep discovery into how your business actually runs. Where the hours go, where the leaks are, and which jobs a system should take first.
Phase
02
Design
A focused build plan, co-created with your leadership team. Clear priorities, defined milestones, built to be run by your people.
Phase
03
Build
Hands-on execution alongside your team. We build the systems inside your business, in your tools, against your real work.
Phase
04
Own
Documentation, training, and handover so the capability outlasts the engagement. You own the systems and the playbook. That's the point.
Phase
01
Diagnose
Deep discovery into how your business actually runs. Where the hours go, where the leaks are, and which jobs a system should take first.
Phase
02
Design
A focused build plan, co-created with your leadership team. Clear priorities, defined milestones, built to be run by your people.
Phase
03
Build
Hands-on execution alongside your team. We build the systems inside your business, in your tools, against your real work.
Phase
04
Own
Documentation, training, and handover so the capability outlasts the engagement. You own the systems and the playbook. That's the point.
Phase
01
Diagnose
Deep discovery into how your business actually runs. Where the hours go, where the leaks are, and which jobs a system should take first.
Phase
02
Design
A focused build plan, co-created with your leadership team. Clear priorities, defined milestones, built to be run by your people.
Phase
03
Build
Hands-on execution alongside your team. We build the systems inside your business, in your tools, against your real work.
Phase
04
Own
Documentation, training, and handover so the capability outlasts the engagement. You own the systems and the playbook. That's the point.
0:34
0:34
How we work
See our process in under 90 seconds
0:34
How we work
See our process in under 90 seconds
Documentation & Runbooks. Plain-English guides your team keeps.
Recordings. Every session recorded, yours to rewatch.
Build Sessions. Book us back when you want the next system built.
Meet the team you'll build with.
Luke Heka
Founder & CEO
Luke Heka
Founder & CEO
Luke Heka
Founder & CEO
01
Taylor Miers
Creative Director
Taylor Miers
Creative Director
Taylor Miers
Creative Director
02
Harvey Shaw
Head of Development
Harvey Shaw
Head of Development
Harvey Shaw
Head of Development
03
Alexandra Gaffney
Head of Operations
Alexandra Gaffney
Head of Operations
Alexandra Gaffney
Head of Operations
04
Catherine Massey
Head of Content & Marketing
Catherine Massey
Head of Content & Marketing
Catherine Massey
Head of Content & Marketing
05
Michael Briones
Delivery Operations Manager
Michael Briones
Delivery Operations Manager
Michael Briones
Delivery Operations Manager
06
Gian Carlo Cariño
AI Automation Developer
Gian Carlo Cariño
AI Automation Developer
Gian Carlo Cariño
AI Automation Developer
07
Cynthia Cariño
CRM Specialist
Cynthia Cariño
CRM Specialist
Cynthia Cariño
CRM Specialist
08
Jesie Cabañeros
Lead AI Systems Developer
Jesie Cabañeros
Lead AI Systems Developer
Jesie Cabañeros
Lead AI Systems Developer
09
Merwin Torno
Lead Developer
Merwin Torno
Lead Developer
Merwin Torno
Lead Developer
10
Joeram Chavez
Lead Developer
Joeram Chavez
Lead Developer
Joeram Chavez
Lead Developer
11
Cenred Gonzales
Lead Developer
Cenred Gonzales
Lead Developer
Cenred Gonzales
Lead Developer
12
Rodolfo Raquion
Lead Developer
Rodolfo Raquion
Lead Developer
Rodolfo Raquion
Lead Developer
13
Satyam Sharma
Lead Developer
Satyam Sharma
Lead Developer
Satyam Sharma
Lead Developer
14
Chris Choi
Lead Developer
Chris Choi
Lead Developer
Chris Choi
Lead Developer
15
Join us, we're hiring.
We’re looking for highly ambitious and talented people to help us build AI-capable businesses.
Testimonials
"They were very much empowering rather than just hand-holding."
It was like having all of the resources given and preloaded, and then given the support and guardrails to customise it to your business and your needs. They really helped us to work it out for ourselves.
Chantelle Gilbert
Blue Gum Electrical, Melbourne
263
on video
Testimonials filmed with attendees at our workshops.
“Itching to continue what I built.”
Simon Finch
Director, Pinnacle Fitness
“Exactly what we needed.”
George Khalil
CEO, ACSES Engineers
“I built a lead management system, lead nurture and a referral program in a day.”
Phil Rogers
Loan Market Edge
“It’s not even the time it saves me, it’s getting it out of my headspace.”
Nicole Sterling
Sterling Marketing
“So many different connectors.”
Bella
Sydney workshop
“You had someone over your shoulder the whole time. I’m building an AI brain for my agency.”
Josh
Marketing agency owner · Sydney
“I thought AI was risky. I came to get set up properly, and we went straight to building.”
Jared
American Trucks Australia
“We were building live. I’m walking away with stuff already built.”
Rebecca
Business consultant
“Luke is just phenomenal. Now I’m automating my agency so the team can focus on strategy.”
Rach
Marketing agency · Gold Coast
“It’s been really helpful to be in a room where like-minded people exist.”
Kim
Selr AI Workshop
“I didn’t realise Claude could be so powerful. It can actually do the work for you.”
Bella Morrow
Ecommerce founder · Sydney
“I couldn’t get off it.”
Hanan
Gold Coast workshop
“Opened up my mind to how powerful it is.”
Lachlan
Sydney workshop
“I felt like a dinosaur, now I have direction.”
Sam
Sydney workshop
“It is insane what AI can do.”
Monique
Sydney workshop
“Built in 30 minutes what took 6 months.”
Shoei
Sydney workshop
“We built our whole onboarding process today.”
Martiene
Melbourne workshop
“It actually got to make the whole thing.”
CJN Solar
Selr AI Workshop
“Today saved me a lot of time, and a lot of money.”
Gym owner
Gold Coast workshop
“Building an operating system that automates everything, even replacing a CFO.”
Business owner
Gold Coast workshop
“Agents running our business within hours.”
Finance broker
Melbourne workshop
“I had no idea how powerful this could be.”
Business owner
Melbourne workshop
“My productivity has skyrocketed.”
Business owner
Melbourne workshop
“An AI agent doing our recurring tasks.”
Business owner
Selr AI Workshop
“Zero experience to a website built today.”
Dave
Gold Coast workshop
“AI that runs my Instagram DMs.”
Jaden
Gold Coast workshop
“We integrated our whole business stack, Shopify, Monday, GoHighLevel and Xero, in one day.”
BKT Beauty
Sydney workshop
“The value is insane. It’s like tripling your staff without the cost.”
Rose
Salt Recovery House
“More progress today than the last 3 months.”
Dylan
Gold Coast workshop
“It blows your brain with how much this system can do for you.”
Connor Thompson
HD Earthworks
5
Years in AI.
5
Years in AI.
5,000
+
Australian businesses in our builds.
5,000
+
Australian businesses in our builds.
400
+
Business owners through the room.
400
+
Business owners through the room.
263
Testimonials on video.
263
Testimonials on video.
We have been building AI systems for Australian businesses since 2021. Let me show you what's possible for yours.
Luke Heka
Founder & CEO
How World Gym Australia got 14 people across 8 departments working with AI in six hours.
Industry
Fitness Franchise
Company Size
~60 Clubs
Timeline
1 Day on-site
14
staff
Staff trained across 8 departments
6
hrs
On-site, 9am to 3pm
Services
The AI Install Day
The Private Install
The Adoption Partnership
+2
"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."
George Khalil
How World Gym Australia got 14 people across 8 departments working with AI in six hours.
Industry
Fitness Franchise
Company Size
~60 Clubs
Timeline
1 Day on-site
14
staff
Staff trained across 8 departments
6
hrs
On-site, 9am to 3pm
Services
The AI Install Day
The Private Install
The Adoption Partnership
+2
"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."
George Khalil
How World Gym Australia got 14 people across 8 departments working with AI in six hours.
Industry
Fitness Franchise
Company Size
~60 Clubs
Timeline
1 Day on-site
14
staff
Staff trained across 8 departments
6
hrs
On-site, 9am to 3pm
Services
The AI Install Day
The Private Install
The Adoption Partnership
+2
"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."
George Khalil
Pricing for your next stage.
5,000+ builds since 2021
5,000+ builds since 2021
The AI Install Day
Enquire
The Private Install
Enquire
Popular
The Adoption Partnership
Enquire
One day, in person
One day that installs the whole setup and builds on your real work.
In person, laptops open
The full setup installed
Built on your real work
Yours to keep
Handover included
Every engagement starts with a written enquiry. We reply within 24 hours.
Alexandra Gaffney
Head of Operations
The AI Install Day
Enquire
The Private Install
Enquire
Popular
The Adoption Partnership
Enquire
One day, in person
One day that installs the whole setup and builds on your real work.
In person, laptops open
The full setup installed
Built on your real work
Yours to keep
Handover included
Every engagement starts with a written enquiry. We reply within 24 hours.
Alexandra Gaffney
Head of Operations
The AI Install Day
Enquire
The Private Install
Enquire
Popular
The Adoption Partnership
Enquire
Every engagement starts with a written enquiry. We reply within 24 hours.
Alexandra Gaffney
Head of Operations
One day, in person
One day that installs the whole setup and builds on your real work.
In person, laptops open
The full setup installed
Built on your real work
Yours to keep
Handover included
FAQ
More questions? Reach out anytime.
talktous@selrai.com.au
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FAQ
More questions? Reach out anytime.
talktous@selrai.com.au
Copied!
FAQ
More questions? Reach out anytime.
talktous@selrai.com.au
Copied!
Gallery.
Real rooms, real people. Every AI Install Day so far.
Gallery.
Real rooms, real people. Every AI Install Day so far.
Gallery.
Real rooms, real people. Every AI Install Day so far.
Start where you are. Take it as far as you need.
A clear build roadmap
Where the hours and margin actually go
Your next step, sized to you
"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways."
Phil Rogers
Loan Market Edge
No pitch deck, no pressure. Tell us where you are and we will tell you what we would do.
Got it.
We read every one of these ourselves. Expect a reply from a person, not a sequence.
5,000+
Builds since 2021.
263
Testimonials on video.
Start where you are. Take it as far as you need.
A clear build roadmap
Where the hours and margin actually go
Your next step, sized to you
"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways."
Phil Rogers
Loan Market Edge
No pitch deck, no pressure. Tell us where you are and we will tell you what we would do.
Got it.
We read every one of these ourselves. Expect a reply from a person, not a sequence.
5,000+
Builds since 2021.
263
Testimonials on video.
Start where you are. Take it as far as you need.
A clear build roadmap
Where the hours and margin actually go
Your next step, sized to you
"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways."
Phil Rogers
Loan Market Edge
No pitch deck, no pressure. Tell us where you are and we will tell you what we would do.
Got it.
We read every one of these ourselves. Expect a reply from a person, not a sequence.
5,000+
Builds since 2021.
263
Testimonials on video.
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