Your AI adoption partner for businesses ready to scale.

Selr AI helps business owners adopt AI with confidence, not confusion.

The systems that run your business weren't built for what's next.

The systems that run your business weren't built for what's next.

What changes when

you work with us.

What changes when

you work with us.

Before

Guessing where AI actually fits.

Paying monthly for tools nobody opens.

Admin swallowing the team's week.

Everything runs through you.

Starting over every time the tech changes.

After

Knowing exactly what to build, and why.

Systems your team owns and runs.

Hours back across the whole business.

Work that moves without you in every loop.

Capability that compounds as tools change.

Before

Guessing where AI actually fits.

Paying monthly for tools nobody opens.

Admin swallowing the team's week.

Everything runs through you.

Starting over every time the tech changes.

After

Knowing exactly what to build, and why.

Systems your team owns and runs.

Hours back across the whole business.

Work that moves without you in every loop.

Capability that compounds as tools change.

Before

Guessing where AI actually fits.

Paying monthly for tools nobody opens.

Admin swallowing the team's week.

Everything runs through you.

Starting over every time the tech changes.

After

Knowing exactly what to build, and why.

Systems your team owns and runs.

Hours back across the whole business.

Work that moves without you in every loop.

Capability that compounds as tools change.

Services.

We meet you at any stage and grow with you through every stage of AI adoption.

With Selr AI

Systems your team owns

Without

Tools you keep renting

Annual Recurring Revenue ($M)

We meet you at any stage and grow with you through every stage of AI adoption.

With Selr AI

Systems your team owns

Without

Tools you keep renting

Annual Recurring Revenue ($M)

The Consultation

01

Advice that starts with your business.

Businesses don't need more AI. They need better decisions. We sit down, map where the hours and the margin go, and decide what gets built first.

What we offer

Private 1:1 Sessions

Deep Discovery

Build Priorities

The Roadmap

"It’s not even the time, it’s getting it out of my headspace."

Nicole Sterling

Sterling Marketing, Gold Coast

The AI Install Day

02

A day that ends with everything running.

One day, in person. We install the exact setup we build businesses on, then spend the day building on your real work.

What we offer

In Person, Laptops Open

The Full Setup Installed

Built on Your Real Work

Yours to Keep

"They were very much empowering rather than just hand-holding."

Chantelle Gilbert

Blue Gum Electrical, Melbourne

The Private Install

03

The Install Day, for one business only: yours.

Your whole team, on site. Everything prepared for your software before we arrive, installed and handed over in a day. You own it. No retainer.

What we offer

One Business, All Attention

Prepared for Your Software

Whole-Team Install

The Handover

"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."

George Khalil

CEO, ACSES Engineers

The Capability Build

04

Systems commissioned, not subscribed.

The full platform build. Enquiries, quoting, reporting, the work that repeats, designed and built inside your business, then handed over as yours.

What we offer

Bespoke System Design

Built in Your Tools

The Full Platform

Handover & Documentation

"If you’re even close to starting to work with Claude, this is the room you need to be in."

Phil Rogers

Loan Market Edge, Gold Coast

The Adoption Partnership

05

Capability that compounds, session by session.

Ongoing sessions with the people who do the work, on the work. New systems as the business grows, and the capability stays yours.

What we offer

Ongoing Build Sessions

Training on Real Work

New Systems as You Grow

Capability That Compounds

"Within five hours I’m walking away itching to continue what I’ve been working on."

Simon Finch

Director, Pinnacle Fitness

Most agencies build you a dependency.

We build capability and hand it over.

Phase

01

Diagnose

Deep discovery into how your business actually runs. Where the hours go, where the leaks are, and which jobs a system should take first.

Phase

02

Design

A focused build plan, co-created with your leadership team. Clear priorities, defined milestones, built to be run by your people.

Phase

03

Build

Hands-on execution alongside your team. We build the systems inside your business, in your tools, against your real work.

Phase

04

Transfer

Documentation, training, and handover so the capability outlasts the engagement. You own the systems and the playbook. That's the point.

Phase

01

Diagnose

Deep discovery into how your business actually runs. Where the hours go, where the leaks are, and which jobs a system should take first.

Phase

02

Design

A focused build plan, co-created with your leadership team. Clear priorities, defined milestones, built to be run by your people.

Phase

03

Build

Hands-on execution alongside your team. We build the systems inside your business, in your tools, against your real work.

Phase

04

Transfer

Documentation, training, and handover so the capability outlasts the engagement. You own the systems and the playbook. That's the point.

Phase

01

Diagnose

Deep discovery into how your business actually runs. Where the hours go, where the leaks are, and which jobs a system should take first.

Phase

02

Design

A focused build plan, co-created with your leadership team. Clear priorities, defined milestones, built to be run by your people.

Phase

03

Build

Hands-on execution alongside your team. We build the systems inside your business, in your tools, against your real work.

Phase

04

Transfer

Documentation, training, and handover so the capability outlasts the engagement. You own the systems and the playbook. That's the point.

0:34

How we work

See our process in under 90 seconds

0:34

How we work

See our process in under 90 seconds

0:34

We operate at the pace of your pipeline, not a project plan.

Documentation & Runbooks. Plain-English guides your team keeps.

Recordings. Every session recorded, yours to rewatch.

Build Sessions. Book us back when you want the next system built.

Meet the team you'll build with.

Luke Heka

Founder & CEO

01

Luke Heka

Founder & CEO

Taylor Miers

Creative Director

02

Taylor Miers

Creative Director

Harvey Shaw

Head of Development

03

Harvey Shaw

Head of Development

Alexandra Gaffney

Head of Operations

04

Alexandra Gaffney

Head of Operations

Catherine Massey

Head of Content & Marketing

05

Catherine Massey

Head of Content & Marketing

Michael Briones

Delivery Operations Manager

06

Michael Briones

Delivery Operations Manager

Gian Carlo Cariño

AI Automation Developer

07

Gian Carlo Cariño

AI Automation Developer

Cynthia Cariño

CRM Specialist

08

Cynthia Cariño

CRM Specialist

Jesie Cabañeros

Lead AI Systems Developer

09

Jesie Cabañeros

Lead AI Systems Developer

Merwin Torno

Lead Developer

10

Merwin Torno

Lead Developer

Joeram Chavez

Lead Developer

11

Joeram Chavez

Lead Developer

Cenred Gonzales

Lead Developer

12

Cenred Gonzales

Lead Developer

Rodolfo Raquion

Lead Developer

13

Rodolfo Raquion

Lead Developer

Join us, we're hiring.

We’re looking for highly ambitious and talented people to help us build AI-capable businesses.

Testimonials

"They were very much empowering rather than just hand-holding."

It was like having all of the resources given and preloaded, and then given the support and guardrails to customise it to your business and your needs. They really helped us to work it out for ourselves.

Chantelle Gilbert

Blue Gum Electrical, Melbourne

"They were very much empowering rather than just hand-holding."

It was like having all of the resources given and preloaded, and then given the support and guardrails to customise it to your business and your needs. They really helped us to work it out for ourselves.

Chantelle Gilbert

Blue Gum Electrical, Melbourne

263

on video

Testimonials filmed with attendees at our workshops.

"Within five hours I’m walking away itching to continue what I’ve been working on, because you can see how much it impacts you in a matter of hours. Feeling a lot more confident with everything."

"Within five hours I’m walking away itching to continue what I’ve been working on, because you can see how much it impacts you in a matter of hours. Feeling a lot more confident with everything."

Simon Finch

Director, Pinnacle Fitness

“We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed.”

“We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed.”

George Khalil

CEO, ACSES Engineers

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways, and implementation on the day was key. I feel that I’ve catapulted three months advanced today."

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways, and implementation on the day was key. I feel that I’ve catapulted three months advanced today."

Phil Rogers

Loan Market Edge, Gold Coast

"Within five hours I’m walking away itching to continue what I’ve been working on, because you can see how much it impacts you in a matter of hours. Feeling a lot more confident with everything."

"Within five hours I’m walking away itching to continue what I’ve been working on, because you can see how much it impacts you in a matter of hours. Feeling a lot more confident with everything."

Simon Finch

Director, Pinnacle Fitness

“We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed.”

“We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed.”

George Khalil

CEO, ACSES Engineers

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways, and implementation on the day was key. I feel that I’ve catapulted three months advanced today."

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways, and implementation on the day was key. I feel that I’ve catapulted three months advanced today."

Phil Rogers

Loan Market Edge, Gold Coast

"Within five hours I’m walking away itching to continue what I’ve been working on, because you can see how much it impacts you in a matter of hours. Feeling a lot more confident with everything."

"Within five hours I’m walking away itching to continue what I’ve been working on, because you can see how much it impacts you in a matter of hours. Feeling a lot more confident with everything."

Simon Finch

Director, Pinnacle Fitness

“We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed.”

“We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed.”

George Khalil

CEO, ACSES Engineers

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways, and implementation on the day was key. I feel that I’ve catapulted three months advanced today."

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways, and implementation on the day was key. I feel that I’ve catapulted three months advanced today."

Phil Rogers

Loan Market Edge, Gold Coast

Years in AI.

Years in AI.

Years in AI.

+

Australian businesses in our builds.

+

Australian businesses in our builds.

+

Australian businesses in our builds.

+

Business owners through the room.

+

Business owners through the room.

Testimonials on video.

Testimonials on video.

We don't give businesses AI. We give them the ability to keep succeeding as AI evolves.

We have been building AI systems for Australian businesses since 2021. Let me show you what's possible for yours.

Luke Heka

Founder & CEO

How World Gym Australia got 14 people across 8 departments working with AI in six hours.

Industry

Fitness Franchise

Company Size

~60 Clubs

Timeline

1 Day on-site

14

Staff trained across 8 departments

6

staff

On-site, 9am to 3pm

Services

The AI Install Day

The Private Install

The Adoption Partnership

+2

"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."

George Khalil

How World Gym Australia got 14 people across 8 departments working with AI in six hours.

Industry

Fitness Franchise

Company Size

~60 Clubs

Timeline

1 Day on-site

14

staff

Staff trained across 8 departments

6

hrs

On-site, 9am to 3pm

Services

The AI Install Day

The Private Install

The Adoption Partnership

+2

"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."

George Khalil

How World Gym Australia got 14 people across 8 departments working with AI in six hours.

Industry

Fitness Franchise

Company Size

~60 Clubs

Timeline

1 Day on-site

14

hrs

Staff trained across 8 departments

6

hrs

On-site, 9am to 3pm

Services

The AI Install Day

The Private Install

The Adoption Partnership

+2

"We’re building apps that will help us economise our time and help the team concentrate on other things that are invoiceable instead of spending time on admin. It was very easy to follow. Exactly what we needed."

George Khalil

Pricing for your next stage.

5,000+ builds since 2021

5,000+ builds since 2021

The AI Install Day

Enquire

The Private Install

Enquire

Popular

The Adoption Partnership

Enquire

Every engagement starts with a written enquiry. We reply within 24 hours.

Alexandra Gaffney

Head of Operations

One day, in person

One day that installs the whole setup and builds on your real work.

In person, laptops open

The full setup installed

Built on your real work

Yours to keep

Handover included

The AI Install Day

Enquire

The Private Install

Enquire

Popular

The Adoption Partnership

Enquire

One day, in person

One day that installs the whole setup and builds on your real work.

In person, laptops open

The full setup installed

Built on your real work

Yours to keep

Handover included

Every engagement starts with a written enquiry. We reply within 24 hours.

Alexandra Gaffney

Head of Operations

The AI Install Day

Enquire

The Private Install

Enquire

Popular

The Adoption Partnership

Enquire

One day, in person

One day that installs the whole setup and builds on your real work.

In person, laptops open

The full setup installed

Built on your real work

Yours to keep

Handover included

Every engagement starts with a written enquiry. We reply within 24 hours.

Alexandra Gaffney

Head of Operations

FAQ

General

Pricing

Process

Results

What exactly does Selr AI do?

We help Australian businesses adopt AI with confidence, from the first system to a business-wide rollout. That means diagnosing where AI actually moves the numbers in your operation, designing the systems to do it, and building them inside your business alongside your team. We are not an agency that runs automations for you on a retainer. We are an AI adoption partner that builds the capability into the business and hands it over.

What kinds of businesses do you work with?

We work across the full range, from established owner-led businesses through to multi-site operators and enterprise teams. Industry matters less than structure. The common thread is real demand, a team already at capacity, and enough repeatable work moving through the business for a system to take genuine load off people. Larger and more complex engagements are scoped as custom programs with their own build team.

How is Selr AI different from an AI agency or a software vendor?

Most vendors sell you a tool and bill you monthly for access. Most agencies build automations they keep hold of, so the day you stop paying, the capability leaves with them. We work the other way. We diagnose what is costing you time and margin, build the systems inside your own environment, and train your team to run and extend them. We have been doing this since 2021, with 5,000+ Australian businesses involved in our AI builds. You end up owning the system and the judgment to change it, not renting both from us.

Who on our team would work with you?

Typically the owner or managing director, plus whoever runs operations. We work with the people who do the work, not around them. Our team sits inside your business, in your tools, building against your real jobs, so what gets built matches how the business actually runs rather than how a process diagram says it does.

More questions? Reach out anytime.

talktous@selrai.com.au

Copied!

FAQ

General

Pricing

Process

Results

What exactly does Selr AI do?

We help Australian businesses adopt AI with confidence, from the first system to a business-wide rollout. That means diagnosing where AI actually moves the numbers in your operation, designing the systems to do it, and building them inside your business alongside your team. We are not an agency that runs automations for you on a retainer. We are an AI adoption partner that builds the capability into the business and hands it over.

What kinds of businesses do you work with?

We work across the full range, from established owner-led businesses through to multi-site operators and enterprise teams. Industry matters less than structure. The common thread is real demand, a team already at capacity, and enough repeatable work moving through the business for a system to take genuine load off people. Larger and more complex engagements are scoped as custom programs with their own build team.

How is Selr AI different from an AI agency or a software vendor?

Most vendors sell you a tool and bill you monthly for access. Most agencies build automations they keep hold of, so the day you stop paying, the capability leaves with them. We work the other way. We diagnose what is costing you time and margin, build the systems inside your own environment, and train your team to run and extend them. We have been doing this since 2021, with 5,000+ Australian businesses involved in our AI builds. You end up owning the system and the judgment to change it, not renting both from us.

Who on our team would work with you?

Typically the owner or managing director, plus whoever runs operations. We work with the people who do the work, not around them. Our team sits inside your business, in your tools, building against your real jobs, so what gets built matches how the business actually runs rather than how a process diagram says it does.

More questions? Reach out anytime.

talktous@selrai.com.au

Copied!

FAQ

General

Pricing

Process

Results

What exactly does Selr AI do?

We help Australian businesses adopt AI with confidence, from the first system to a business-wide rollout. That means diagnosing where AI actually moves the numbers in your operation, designing the systems to do it, and building them inside your business alongside your team. We are not an agency that runs automations for you on a retainer. We are an AI adoption partner that builds the capability into the business and hands it over.

What kinds of businesses do you work with?

We work across the full range, from established owner-led businesses through to multi-site operators and enterprise teams. Industry matters less than structure. The common thread is real demand, a team already at capacity, and enough repeatable work moving through the business for a system to take genuine load off people. Larger and more complex engagements are scoped as custom programs with their own build team.

How is Selr AI different from an AI agency or a software vendor?

Most vendors sell you a tool and bill you monthly for access. Most agencies build automations they keep hold of, so the day you stop paying, the capability leaves with them. We work the other way. We diagnose what is costing you time and margin, build the systems inside your own environment, and train your team to run and extend them. We have been doing this since 2021, with 5,000+ Australian businesses involved in our AI builds. You end up owning the system and the judgment to change it, not renting both from us.

Who on our team would work with you?

Typically the owner or managing director, plus whoever runs operations. We work with the people who do the work, not around them. Our team sits inside your business, in your tools, building against your real jobs, so what gets built matches how the business actually runs rather than how a process diagram says it does.

More questions? Reach out anytime.

talktous@selrai.com.au

Copied!

Start where you are. Take it as far as you need.

A clear build roadmap

Where the hours and margin actually go

Your next step, sized to you

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways."

Phil Rogers

Loan Market Edge, Gold Coast

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Annual revenue

We'll reach out within 24 hours to schedule your call.

5,000+

Builds since 2021.

263

Testimonials on video.

Start where you are. Take it as far as you need.

A clear build roadmap

Where the hours and margin actually go

Your next step, sized to you

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways."

Phil Rogers

Loan Market Edge, Gold Coast

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Annual revenue

We'll reach out within 24 hours to schedule your call.

5,000+

Builds since 2021.

263

Testimonials on video.

Start where you are. Take it as far as you need.

A clear build roadmap

Where the hours and margin actually go

Your next step, sized to you

"If you’re even close to starting to work with Claude, this is the room you need to be in. There’s so many practical tools, so many takeaways."

Phil Rogers

Loan Market Edge, Gold Coast

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Annual revenue

We'll reach out within 24 hours to schedule your call.

5,000+

Builds since 2021.

263

Testimonials on video.

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