Australia's largest AI agency · Since 2021

We build AI systems for Australian businesses.

Five years in. 5,000+ Australian businesses running production AI systems we built for them. Workflows, agents, voice, CRM. Real systems, still running, still making money. We do the implementation for you, and we run Australia's biggest hands-on AI workshops if you'd rather learn the stack yourself. Same team, same playbook, either way.

Have us build it → Or learn it in a workshop →
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5,000+ business owners · Since 2021
Luke Heka working with Australian business owners at the Sydney AI workshop
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Businesses we've implemented AI for
5 years
Real AI automation builds, not theory
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Business owners already through our workshops
3 cities
Gold Coast, Melbourne, Sydney
Built on the tools you already use
Claude Anthropic Supabase n8n Zapier HubSpot Airtable Stripe Notion Vercel ElevenLabs Google Workspace Meta
Two ways AI gets into your business

We build it. Or we teach you to build it.

We've been the agency for four years. The workshops, the course, and the community are newer, an alternative path for owners who'd rather learn the stack than hand it over.

WE BUILD · CUSTOM SCOPING

Bespoke AI builds

For when your stack or scope is unique enough to need custom scoping. Workflows, agents, voice, CRM, scraping. Quoted from a call, built by our team.

  • Make, Zapier, n8n workflow automation
  • GPT-4o, Claude, crewAI agent builds
  • Voice agents on Vapi + ElevenLabs
  • Custom CRMs: Airtable, GHL, HubSpot
Book a scoping call →
WE INSTALL · OUR SYSTEM

Our AI system, in your business

The production AI system Selr AI runs internally, installed in your business, connected to your tools, used by your team, owned by you. By application only.

  • Installed in your environment, not ours
  • Connected to your CRM, calendar, email, stack
  • Used by your team on real work, same week
  • Owned by your business, no retainer
Apply for access →
YOU BUILD · LEARN THE STACK

Workshops, course, community

Rather build it yourself? Come to an in-person workshop, take the online course, or join our Skool community.

  • In-person workshops: Sydney, GC, Brisbane, Melbourne
  • Self-paced online course (coming May 2026)
  • Private Skool community for people we've worked with ($499 USD/mo)
  • Lifetime updates · no subscription
See upcoming workshops →
In-person Workshops

Four cities. One day. Your AI, built.

Sydney, Gold Coast, Brisbane, and Melbourne. Same curriculum, different rooms. Hands-on, beside you, start to finish.

See all upcoming workshops →
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Real attendees. Real builds.

They came to the workshop. Then went home and ran it.

Workshop attendees from Sydney and the Gold Coast, straight from the room.

Watch more on YouTube →
Inside the room

See the workshop in action.

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A bit about us

We built the systems long before we taught them.

Selr AI started as a two-person agency on the Gold Coast in 2021. Four years later we're 25+ engineers and operators, still building production AI for Australian businesses every day. The workshops are recent. The agency work never stopped.

WHAT WE BUILD

End-to-end AI infrastructure

Workflow automation, custom AI agents, voice agents, internal CRMs, data scraping and cleaning, quote and proposal builders. Scoped, built, deployed by our team. You get a system that's yours.

WHO WE BUILD FOR

Operators, not observers

Australian business owners who've stopped reading AI thinkpieces and want the thing installed. We work with agencies, ecommerce, professional services, trades, and solo founders running lean. Size matters less than intent.

HOW WE WORK

On your stack, on your terms

No lock-in, no proprietary platform, no monthly SaaS add-on that dies if you cancel. We install directly into the tools you already use. When we're done, you own every line.

The full story →

Private community

For people we've worked with. Two calls a week.

A private Skool community for people who've been to one of our workshops or had us build for them. One weekly call with Luke, one with Harvey, plus 2 devs inside for Q&A. Every new skill we ship dropped in first, including the ones we normally sell for $5-30k.

See the Community →
Hosted on Skool
$499 USD/mo
Bumps every 50 members. Working up to $2-3k/mo.
Ready to get AI into your business?

We build it. We embed it. Or we teach you to.

Every engagement starts with a scoping call. No templates, no canned decks. We look at your stack and your pipeline, then tell you what's worth building.

Book a scoping call → Or see the workshops